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Ad Specs

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ASQ Ad Selector

This industry-standard format offers the viewer a choice of ads from up to three different advertisers. The advertisers appearing in the slate are determined by the Rising Tide Co-op optimization process. Advertisers cannot choose who they are paired with.

Viewer Experience

  • The viewer is offered a choice of different advertisers in the video menu slate.
  • The viewer has a minimum of seven seconds to select a video from a display of thumbnail images. If they do not make a selection, a default video will be selected for them.
  • The ad runs as a :15 second video before the video content. The appropriate companion banner is chosen based on the ad that is playing.

Options

  • The menu slate can be customized to display for up to 15 seconds.
  • Based upon the optimization process, the ASq format may sometimes default to a pre-roll ad experience. A menu slate will never appear in these instances.

How It Works

Video SpecsCompression Type
  • Compression Type: Quicktime H.264
  • Video Length: 15 seconds
  • Frame Rate: 30 FPS (29.97)
  • Quality: High or best
Size (Video Dimensions)
  • 4:3 Aspect Ratio: 640x480
  • 16x9 Aspect Ratio: 640x360
Audio Settings
  • Sample Rate: 48.000 kHz
  • Sample Size: 16-bit
  • VINDICO will encode the source video asset into Adobe FLV format and will create the video asset renditions (dimension/bit rate combinations) necessary to render cleanly to all target publishers.
Display Asset for Companion AdCompanion Ad Details
  • JPEG, GIF, PNG or SWF format
  • Size: 300x250
  • Click-through URL (A valid HTTP URL)
    The entire video window and companion slot will be clickable to this URL during the ad playback.
ThumbnailMust clearly display the brand/product that the video advertisement promotes. A maximum of three (3) thumbnail options may be submitted for a single video ad and should be submitted in each of the sizes noted below.

Required Thumbnail Options:
High-resolution logo AND non-logo image (such as product or offer image)
  • Format: PNG or JPG
  • Size: Full resolution (300dpi), 120x71 (72dpi), and 175x104 (72dpi)
Recommended Thumbnail Options:
Additional non-logo image
  • Format: PNG or JPG
  • Size: Full resolution (300dpi), 120x71 (72dpi), and 175x104 (72dpi)
Corresponding Thumbnail Copy:
17 characters max (including spaces). Copy refers to the name of the brand, product, or offer, and should explain the thumbnail image. One set of copy per thumbnail is permitted.

Note: If you plan to use DART or any other non-Rising Tide Co-op tracking company you will need to create these tags and deliver them to VINDICO along with the above assets.
Asset DeliveryAdam Crail at VINDICO asq@vindicogroup.com will provide FTP instructions for creative delivery.

Creative assets include:
  • Video ad (pre-roll)
  • Companion ad
  • Thumbnail image


Contact your Tremor Video Sales Representative or Account Manager for details on any of our ad formats.