AETN UK have selected Tremor Media to schedule and deliver pre-roll video advertising before the premium online video content on the company’s consumer websites, including HISTORY.co.uk, thebiographychannel.co.uk, crimeandinvestigation.co.uk and MilitaryHistory.co.uk. The service extends to US traffic to the websites through Tremor Media’s Acudeo technology which will serve relevant ads from Tremor Media’s US network.
The websites for AETN UK’s History, BIO, Military History and Crime And Investigation Network will feature new engaging, targeted online video ads. The pre-roll adverts will appear before short form and long form video content available on the websites.
Tremor Media’s Acudeo technology is the de facto industry standard for online video advertising and is compliant with the new Video Ad Serving Templates (VAST 2.0) making it compatible with every video player and ad network. Acudeo enables publishers to schedule and deliver online video inventory as easily as managing banner ads. Every time a video is streamed Acudeo gives publishers the best chance of generating income by serving a relevant ad no matter where the video is being viewed from.
AETN UK’s Managing Director, Tom Davidson, said, “As a media company we offer a tremendous amount of video content across our consumer websites. Tremor Media’s Acudeo technology enables us to easily serve online video ads which have proved to be over two and a half times more effective than other rich media online advertising. The Acudeo ad management tool easily integrated with our system, giving us total control over the video advertising campaigns we run. We’ve seen significant month on month growth of video plays which has continued after the introduction of pre-roll ads.”
Tremor Media’s UK Managing Director, Adrian Lacey, said, “Broadcasters are constantly striving to make their content work harder, while marketers are looking to advertise within desirable content that reflects their brand values and is watched by the right audience. With the help of Tremor Media’s Acudeo technology, AETN UK is able to develop an additional revenue stream from its TV content with engaging pre-roll advertising.”
About AETN UK
AETN UK, a joint venture between A&E Television Networks and British Sky Broadcasting (BSkyB), launched in November 1995 and operates HISTORY, BIO(tm), Crime & Investigation Network(tm), Military History, HISTORY HD(tm), BIO HD(tm) and Crime & Investigation Network HD(tm) in the UK.
AETN UK also operates HISTORY and HISTORY HD services in Scandinavia, Benelux, Central Europe, Sub-Saharan Africa and Greece.