Our VideoHub Technology
The great thing about science is its stubborn reliance on continuous testing and immutable proof. The same applies to the science behind our VideoHub® technology.
For years, we have been perfecting our VideoHub technology to see deeper and learn more about your ideal viewer and the total environment before your ad is served. This technology continuously adjusts its learnings based on massive amounts of real-time data – not flat ratings or static site lists – to drive brand lift or clicks or whatever metric you’ve chosen.
The proof is in the engagement we deliver for brands and the new and unexpected audiences we find for your message. And the proof lies in our Cost Per Engagement pricing, which really puts our technology to the test. Pay for what works. Simple, really.
Want more? Here’s how VideoHub dynamically drives campaign success:
Scan
VideoHub examines every video, the surrounding page, text, and audio file to analyze, categorize, and ensure brand safety before an ad is ever served.
Build
The VideoHub algorithm builds a custom profile for each campaign. It models the signals (daypart, geo, browser type, etc.) and viewer behaviors that drive brand performance, and gets smarter over the campaign duration.
Connect
Your message is delivered to the optimal viewer. Our pesky algorithm changes dynamically as signals or behaviors fluctuate to maximize brand performance over the entire campaign flight. That’s what we call optimization with a capital Oh yeah!
Advertising is personal. VideoHub gets it. Our science finds the 1:1 connections you want — and can’t get anywhere else. And we can prove it works. Isn’t science grand?
Insights
What if you could see, understand, and leverage all the insights VideoHub sees, understands, and leverages? Well, why not?
Finally, transparency into your video advertising is yours. See where your video ads are running. Understand what environments enhance your brand. Know what provokes response with your message. Learn why your campaign is working. Best of all, leverage all of these insights right now to drive performance across your marketing.
VideoHub empowers brand marketers to make more informed, smarter decisions.
See more and download our monthly stream report at VideoHub.com.